12 Simple Solutions

In 2011, John Burke attended his son’s graduation ceremony at Marquette University. Author David McCullough was the commencement speaker, and he gave some advice that day that really stuck with Burke. Those words were: “at some point, do something for your country.” That evening, Burke began to think about what he could do for his country. For years he had been disappointed by the Government's inability to solve any of the big issues our country faced. It was that evening on the drive home from his son’s graduation ceremony that Burke decided he would write a book about the big problems America faces and solutions to fix those issues. In 12 Simple Solutions to Save America, Burke talks candidly about what he believes should serve as America’s core values and offers 12 simple solutions to some of the most complex problems that America faces.

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Leaders don't become leaders overnight. While some people are born with an aptitude for leadership, truly outstanding leaders are made. Through training, experience, and a healthy dose of introspection they learn to work with different personalities. They learn to nurture, motivate, and inspire...

- Inc.

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Market Wired Logo

Drawing on more than three decades of business experience, John Burke, president of Trek Bicycles, applies his independent thinking and no-nonsense approach to tackle the complex problems facing America by releasing a new book, 12 Simple Solutions to Save America...

- Market Wired

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Wisconsin Public Radio

Rising debt and a complex tax code are among several major concerns the U.S. faces, according Trek Bicycles' President John Burke. Join us we discuss how he wants his generation to get involved with solving the nation’s problems and what steps he thinks need to be taken to save the country...

The Joy Cardin Show, Wisconsin Public Radio

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Milwaukee Journal Sentinel

As we approach the July 4 holiday during this presidential election year, it may be a good time to reflect on what our Founding Fathers might think of their great country. What would the men who risked their lives, families and fortunes think about the state of the union in 2016?

I don't think they would be very impressed...

John Burke, Milwaukee Journal Sentinel

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WKOW In the Know Logo

MADISON (WKOW) -- The health care plan proposed by Speaker Paul Ryan (R-WI-1) and House Republicans last week was the subject of debate on this week's edition of Capital City Sunday..

Jon Peacock, research director for the Wisconsin Council on Children and Families, joined MacIver Institute President Brett Healy to discuss the pros and cons of the plan with show host Greg Neumann.

John Burke, president of Trek Bicycle Corp., also joined Greg to discuss his new book: "12 Simple Solutions to Save America."

This edition of Capital City Sunday aired on June 26.


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Milwaukee Journal Sentinel

John Burke wants to make one thing perfectly clear: Yes, he has written a political book, and yes, he knows, that's often a first step toward a career in politics.

But no, he has no intention of becoming a politician.

Burke, the CEO of Trek Bicycles in Waterloo, is too busy running his family's successful bike business.

But political or not, Burke is on a mission: He wants Americans — his generation of Americans — to get involved in solving the nation's problems. That's what prompted his new book, "12 Simple Solutions to Save America," recently published by Little Creek Press...

David D. Haynes, Milwaukee Journal Sentinel

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Wisonsin State Journal

Trek Bicycle president John Burke said he doesn't plan to follow his sister's lead and run for political office, though his new book might make you think otherwise.

Burke, 54, a self-described independent, has drawn up a political playbook offering "12 Simple Solutions to Save America" with a mix of both liberal and conservative policy prescriptions...

Matthew DeFour, State Journal

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Bicycle Retailer

John Burke, president of Trek Bicycles, has authored a new book, “12 Simple Solutions to Save America,” which becomes available this week on Amazon and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012.

Burke draws on more than three decades of business experience to offer a “no-nonsense approach to tackle the complex problems facing America,” according to a release. Burke began working at Trek Bicycle, a company his father started, in 1984. He became company president in 1997...

BRAIN Staff, Bicycle Retailer

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Star Tribune

The president of Wisconsin-based Trek Bicycle says he's not planning a run for office, even though he's just written a book about politics.

John Burke tells the Wisconsin State Journal in a story published Friday (http://tinyurl.com/h26f4cb ) that he is just offering up his ideas in his new book "12 Simple Solutions to Save America."

Burke's sister Mary Burke ran as a Democrat for Wisconsin governor in 2014. The 54-year-old John Burke describes himself as a political independent...

- Star Tribune

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About The Author

John Burke Headshot

John Burke began working at Trek Bicycle in 1984 and has been president of the company since 1997. In addition to leading Trek, John served as chairman of President George W. Bush’s President’s Council on Physical Fitness and Sports and is a founding member of the Bikes Belong Coalition. John is an avid cyclist who has finished Ironman Wisconsin twice as well as completing the Boston and New York Marathons. John and his wife, Tania live in Madison, Wisconsin. To contact the author, send an email to jb@12simplesolutions.com

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